Research Information System
11th International Acharaka Congress on Medicine, Nursing, Midwifery, and Health Sciences, Baku, Azerbaijan, 15 - 17 June 2025, vol.1, pp.1081-1092, (Full Text)
Abstract
Health tourism, defined as traveling to different countries for medical treatment, has seen significant
growth in recent years. Türkiye and India are two of the leading destinations in this field. Both
countries have established unique structures that combine high-quality healthcare services with
affordable prices. This attracts millions of international patients seeking a wide range of services, from
cosmetic surgery to advanced oncological treatments. The quality of healthcare services offered by the
target countries is one of the key factors contributing to the growth of health tourism. Both India and
Türkiye have advanced healthcare systems equipped with modern medical technology and staffed by
qualified professionals. Many hospitals in these countries have received accreditation from
organizations such as the Joint Commission International (JCI). These accreditations ensure that
hospitals provide services that meet international standards in terms of quality, safety, and patient care,
thereby providing reliability for medical tourists. For international patients seeking safe, high-quality
healthcare, these certifications play a decisive role in selecting facilities.
The healthcare tourism services offered by Türkiye and India were evaluated using the SWOT analysis
method developed by Albert S. Humphrey. This method enables a comprehensive examination of the
current situation by systematically identifying the relevant countries' strengths, weaknesses,
opportunities, and threats in the field of healthcare tourism. In conclusion: This study compared the
health tourism sectors of Türkiye and India using SWOT analysis to identify the competitive
advantages and areas for development of both countries. Quality standards, coordination, and
adherence to ethical principles are key to sustainable success. Quality standards, coordination, and
adherence to ethical principles are key to sustainable success.