Framing the future: the social construction of human-robot interaction through the case of robot Sophia in Türkiye

Karataş M., Güre M. D. P.

ADVANCED ROBOTICS, vol.1, no.1, pp.1-10, 2025 (SCI-Expanded)

  • Publication Type: Article / Article
  • Volume: 1 Issue: 1
  • Publication Date: 2025
  • Doi Number: 10.1080/01691864.2025.2515410
  • Journal Name: ADVANCED ROBOTICS
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus, Academic Search Premier, Aerospace Database, Applied Science & Technology Source, Communication Abstracts, Compendex, Computer & Applied Sciences, INSPEC, Metadex, Public Affairs Index, Civil Engineering Abstracts
  • Page Numbers: pp.1-10
  • Kütahya Health Sciences University Affiliated: Yes

Abstract

This study examines how humanoid robots are interpreted in digital discourse through the Social Construction of Technology (SCOT) framework, focusing on Sophia’s televised appearance in Türkiye. A qualitative analysis of 3,329 YouTube comments, coded in MAXQDA2024, identified three main themes—relevant social groups, interpretive flexibility, and closure mechanisms. Findings reveal diverse reactions to AI shaped by ethical, cultural, and technological narratives. The study underscores how platform-based commentary contributes to the social negotiation of meaning around AI, offering insights for developers, policymakers, and media professionals.