A MODEL PROPOSAL FOR THE DEVELOPMENT OF HEALTH TOURISM IN PAMUKKALE:‘’PAMUKKALE HEALTH FREE ZONE’’


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Sedef M.

International Journal of Health Management and Tourism, cilt.3, no.428922, ss.133-146, 2018 (ESCI İndekslerine Giren Dergi)

  • Cilt numarası: 3 Konu: 3
  • Basım Tarihi: 2018
  • Doi Numarası: 10.31201/ijhmt.428922
  • Dergi Adı: International Journal of Health Management and Tourism
  • Sayfa Sayısı: ss.133-146

Özet

Abstract

In the early ages, health tourism, which is believed to have begun by moving to cities with medical schools to learn the profession of travels and students who have made medical trips to other places where humans cannot get treatment in their own environment, medical doctors who have proven medical proficiency and natural healing resources, the source has become one of the tourism branches.

Health tourism is divided into three main categories: Old and Disabled Tourism, Spa-Wellness Tourism and Medical Tourism.

Health tourism; until the 1980s, the wealthy of the underdeveloped countries; high quality and standardized health care services to developed countries as well as travel towards health care has remained. After the 1980s, developed countries have become more and more affordable treatments because of the increased cost and price of health care services, and they have become more and more traveled in less developed countries that produce quality health care.

Countries such as Thailand, Singapore, India and Dubai, which are well-regarded for the health tourism potential that has turned towards the underdeveloped countries, have rapidly become health bases by establishing health facilities with international standards and accreditation documents. Today, social security institutions of many developed countries reduce their costs by negotiating with hospitals that produce health services at the same level as their own countries that have international accreditation in underdeveloped countries, and treating their members cheaper.

Pamukkale (Pamukkale-Karahayit-Akköy-Yenicekent-Sarayköy) region, which has six five-star hotels and various accommodation places and 14.000 beds, Pamukkale which is one of the most important natural beauties of the world and the world has thermal water and mud resources, cannot get a share. Pamukkale is also home to the city of Denizli is close to 600 of the health institutions and institutions of our country is one of the highest potential health tourism health.

Pamukkale; it has the potential to become an appealing treatment center for health tourists who will spend the rest of their life here after the treatment of the city and the rest of the country, as in the Roman period. Only a small part of the tourists who come to Pamukkale benefit from the Elderly and Handicapped Tourism and Spa-Wellness Tourism, because the medical service cannot be provided with this well-organized, well-organized health service and cannot benefit from the medical tourism services because medical service is not provided in the region.

Pamukkale, which entered the list of UNESCO world heritage in its natural / cultural category in 1988, is one of the most recognized and well known trademarks of our country all over the world. The contribution to the health tourism of the region will be limited if the country will benefit from the reputation and brand value of Pamukkale with the construction of health facilities that will produce Elderly and Disabled Touristic, Spa-Wellness Touristic and Medical (tourism) tourism services by establishing "Health Free Zone" in the region.

Health Tourism, Pamukkale, Health Free Zone