A perspective from Turkey on construction of the new digital world: analysis of emotions and future expectations regarding Metaverse on Twitter


Hasgül E., Karataş M., Pak M. D., Duyan V.

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS |, vol.0, no.0, pp.1-8, 2023 (SSCI)

Abstract

Metaverse is a new digital world where the real and virtual worlds merge on a technological

ground. After Mark Zuckerberg, CEO of Facebook hyped the metaverse, attention was drawn

to it all over the world. In Turkey, the Metaverse was hyped in the “Teke Tek Bilim” program

and Twitter users shared their views for days afterwards. This study aims to analyse Twitter

users’ feelings about the Metaverse and their expectations for the future. The 10,437 tweets

shared in Turkey between 10 January 2022 and 17 January 2022 with the hashtag Metaverse

were analyzed using sentiment analysis techniques. The findings of the study indicate the

metaverse will increase technological investments, new services, products, and markets will

emerge, it may lead to irregularities in ethical codes and rules, society may be unready for

technological developments, and media addiction may occur.